Collier County’s tourism industry brightened a bit in June.
Dark clouds still loomed, however, amid the coronavirus pandemic — and those clouds darkened in July, with signs of a pullback in demand after a rise in COVID-19 cases statewide.
“I have been watching occupancy on a weekly basis, and it has come down some from where we were. I’m sure that has something to do with the additional cases being recorded here in Florida,” said Jack Wert, Collier County’s tourism director.
Lee County’s tourism industry has also been hard hit by the pandemic. Its next report will be available in about two weeks.
In June, most of the metrics used to track the local tourism industry’s performance fell by double digits from where they sto...Read More